Consumer Electronics Initiative


This Initiative has two primary goals: to facilitate program efforts aimed at increasing sales and market share of energy efficient consumer electronics, and to develop consistent criteria for products deemed energy efficient. CEE works with the ENERGY STAR® program to meet these goals. Ultimately, we strive to increase sales and market share of energy efficient consumer electronic products.

How to participate

You are invited to join our efforts if you are currently:

  1. deploying a significant and focused educational and promotional program for ENERGY STAR home electronics, including any or all ENERGY STAR labeled products along with energy efficient consumer electronics products and practices in general.
  2. providing incentives for home electronics that meet at least ENERGY STAR requirements, including any or all ENERGY STAR® labeled products.
  3. implementing both of the above.

In addition, we require participants to report specific program details to CEE for compilation in the annual CEE Consumer Electronics Program Summary.


In 2014 the Consumer Electronics Program Center released forecasts for consumer electronics product shipments, focusing on televisions, set-top boxes, PCs, and DVD players. This effort keeps our members apprised of market growth and trends.

CEE program administrator members leverage the ENERGY STAR brand for promoting efficient consumer electronics, most commonly for televisions and computers, as indicated by the annual CEE Consumer Electronics Program Summary. Working through the CEE Residential Consumer Electronics Initiative, CEE members pool their experience and offer collective feedback to help shape the ENERGY STAR specifications. Working with the US Environmental Protection Agency and program retail and service provider partners, CEE members are increasing customer awareness of—and preference for—efficient products. This graphic shows the increased demand for energy efficient product models across three technology types.

The timeline demonstrates that updates to ENERGY STAR specifications frequently raise the bar and propel market transformation in this fast-paced product area.

Data Source
ENERGY STAR Televisions, Set-top and Cable Boxes, and Computer Program Requirements.


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